Work With Paul

The right level of involvement for where you are right now

Everything begins with the Business MRI™ — free, 15 minutes, completely online. Where it goes from there depends on what you need and what you're ready for. There is no pressure and no hard sell.

Start with the Business MRI™ — Free →

15 MINUTES · PERSONALISED RESULTS · NO OBLIGATION

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The Business MRI™ — the clearest picture most owners have ever had

Before anything else, you need to know what's actually going on. Not a feeling. Not a guess. A structured, scored diagnostic across the seven areas that determine whether your business gives you freedom or takes it.

The Business MRI™ is completely free. It takes 15 minutes. And it will show you something your accounts never will.

  • Business Freedom Score™ out of 175
  • Performance Wheel across all Seven Drivers
  • Your Biggest Opportunity — identified with a reason
  • Personalised 90-day action plan generated instantly
  • No sales call. No obligation.
Take the Business MRI™ — Free →

Example Business MRI™ result

124

Business Freedom Score™ out of 175

Direction
Profit
Customers
Operations
People
Innovation
Leadership

Primary Constraint: Leadership. Your business still depends too heavily on you. Addressing this first will have the greatest positive effect across all seven drivers.

All Options

Choose the right level for where you are

Every option builds on the one before. You can start at any level — but most people begin with the free MRI and let the results guide the decision.

Start here
Business MRI™
Free
Most popular

A 15-minute online diagnostic across the Seven Drivers of Business Freedom™. Your Business Freedom Score, Performance Wheel and Primary Constraint — identified instantly.

  • Business Freedom Score™ out of 175
  • Visual Performance Wheel across all seven Drivers
  • Primary Constraint identified with a reason
  • Personalised 90-day action plan generated automatically

Best for: any business owner who wants to understand where their business really stands before committing to anything.

Take the Business MRI™ — Free →
Also free
Business Snapshot™
Free
New

A real-time financial health check — the management accountant's first conversation with your business, available any time for free. Enter six figures and see your P&L, break-even point, cash runway and margin benchmarks instantly. No registration required.

  • Live Profit & Loss snapshot — updates as you type
  • Break-even analysis — monthly and annual, with position indicator
  • Budget planner — revenue required to hit your profit target over 3, 6 and 12 months
  • Scenario planner — model the impact of changing revenue, margin or overheads
  • Plain-English commentary on what your numbers actually mean

Best for: business owners who want to understand their financial position right now — without waiting months for their accountant.

Take the Business Snapshot™ — Free →
Level 2
Transformation Academy
Coming Soon

A structured 12-week group programme that takes business owners through the Business Freedom Method™ systematically — one Driver at a time, with Paul's guidance, peer accountability and measurable outcomes. You start with your Business MRI™ score and finish with a transformed business and a new score to prove it.

  • 12 weeks · one Business Freedom Driver every 10 days
  • Fortnightly 90-minute live group sessions with Paul via Zoom
  • Pre-session workbook for each of the Seven Drivers
  • Direction, Profit, Customers, Operations, People, Innovation and Leadership — in sequence
  • Business MRI™ taken at the start and retaken at the end — your score improvement is your proof
  • Private accountability community between sessions
  • Maximum 12 participants per cohort

Best for: business owners who want the complete Business Freedom transformation — not just a diagnosis but a structured, supported programme to implement it.

Founding cohort — register your interest now. Pricing confirmed on registration.

Register Interest →
Level 4
Retained Advisory / VFD
From £2,000/month

Paul working directly in your business on a retained basis — combining the Business Freedom Method™ with hands-on financial oversight, strategic advisory and Fractional CFO support. The highest-trust, highest-impact engagement.

  • Regular in-person or virtual sessions with Paul
  • Full Business MRI™ diagnostic at the outset
  • Ongoing Primary Constraint review and accountability
  • Financial oversight and profit optimisation
  • Strategic advisory and Fractional CFO capability
  • Investment readiness support where appropriate

Best for: established businesses with growth ambitions that need a senior financial and strategic advisory presence without a full-time CFO cost.

Enquire About Advisory →
Specialist track — for clients with investment ambitions
Premium Strand
Investment Readiness Programme™
£5,000–£15,000+
Specialist Track

For the smaller number of Business Freedom clients with ambitious growth plans and the potential to attract external investment. A business that has worked through the Business Freedom Method™ is already a stronger investment candidate — this programme takes it further.

Stage 1
Investment Readiness Assessment

Structured diagnostic of the business's readiness to attract and absorb external capital

Stage 2
Fractional CFO & Financial Modelling

Three-to-five year financial model built to investor standards, funding requirements analysis

Stage 3
Investor Presentation & Introductions

Pitch deck support and warm introductions to UK and US funding partners where appropriate

Best for: UK businesses seeking US investment or international expansion · US investors looking for UK opportunities · US-owned UK subsidiaries requiring local strategic and CFO support.

Enquire About Investment Readiness →

In-Person Workshops

The Business Freedom Workshop

A half-day live experience of the full methodology — with Paul in the room. Available at two distinctive venues.

Premium venue
Biggin Hill Airport

A distinctive, aspirational setting for a serious business session.

Audience Existing clients and Biggin Hill business contacts. Aviation, aerospace, contractors, corporate services.
Format Half day. MRI results review, OARBED, One Page Plan exercise, Primary Constraint analysis. Max 12 attendees.
Includes Printed MRI results, One Page Plan workbook, Business Freedom Action Plan.
Frequency Quarterly. Next date: [DATE TO BE CONFIRMED]
£297 per person · complimentary for existing Castle Heslop clients
Community venue
GB10 Sports, New Eltham

A growing community hub in South East London — open to all.

Audience Area businesses, contractors, local SMEs and community members. All sectors welcome.
Format Two hours. Business MRI results, The Operator Trap, One Page Plan exercise. Max 15 attendees.
Includes Business MRI diagnostic, printed results, One Page Plan workbook.
Frequency Monthly. Next date: [DATE TO BE CONFIRMED]
£47 per person · low-cost community rate

Common Questions

Questions people ask before getting started

Do I have to do the Business MRI™ before anything else?

It's strongly recommended but not required. The MRI is free and takes 15 minutes — it gives Paul a clear picture of your business before any conversation, which makes every subsequent session significantly more valuable. Most people find it the natural starting point.

What size of business does Paul work with?

The Business Freedom Method™ is designed for owner-managed businesses — typically with between 2 and 50 employees and turnover between £250,000 and £5 million. The diagnostic works for any sector, though Paul has particular expertise in professional services, construction, and trades.

What's the difference between the Founder's Session and retained advisory?

The Founder's Session is a single 45-minute conversation focused on your Primary Constraint — a one-off diagnostic and directional session. Retained advisory is an ongoing relationship where Paul works directly in your business on a monthly basis, covering financial oversight, strategic direction and implementation accountability.

How quickly can I get started?

The Business MRI™ is available immediately — online, free, no booking required. Founder's Recovery Sessions are usually available within 1-2 weeks. Workshop dates are quarterly at Biggin Hill and monthly at GB10. Retained advisory engagements typically begin within 2-4 weeks of an initial conversation.

Is this just for businesses in difficulty?

No. The Business Freedom Method™ works equally well for businesses that are performing well but want to grow, or for owners who feel trapped despite having a successful business. The diagnostic is as useful for a £2m business planning its next phase as it is for a business navigating a difficult period.

Can I licence the Business MRI™ for my own clients?

Yes — the Business Freedom Method™ is available under white-label licence for accountancy firms and advisory practices. The licence includes the Business MRI™ diagnostic under your own branding, training, and ongoing support. Contact Paul to discuss the options.

Ready to start?

The first step is free and takes 15 minutes

Take the Business MRI™ now. Understand exactly what's holding your business back. Then decide what to do about it.

15 MINUTES · PERSONALISED RESULTS · NO OBLIGATION · COMPLETELY FREE