Work With Paul
Everything begins with the Business MRI™ — free, 15 minutes, completely online. Where it goes from there depends on what you need and what you're ready for. There is no pressure and no hard sell.
Start with the Business MRI™ — Free →15 MINUTES · PERSONALISED RESULTS · NO OBLIGATION
Start here
Before anything else, you need to know what's actually going on. Not a feeling. Not a guess. A structured, scored diagnostic across the seven areas that determine whether your business gives you freedom or takes it.
The Business MRI™ is completely free. It takes 15 minutes. And it will show you something your accounts never will.
Example Business MRI™ result
Business Freedom Score™ out of 175
Primary Constraint: Leadership. Your business still depends too heavily on you. Addressing this first will have the greatest positive effect across all seven drivers.
All Options
Every option builds on the one before. You can start at any level — but most people begin with the free MRI and let the results guide the decision.
A 15-minute online diagnostic across the Seven Drivers of Business Freedom™. Your Business Freedom Score, Performance Wheel and Primary Constraint — identified instantly.
Best for: any business owner who wants to understand where their business really stands before committing to anything.
Take the Business MRI™ — Free →A structured five-day online programme that takes your MRI results and turns them into a specific, written One Page Plan for the next 90 days. Built directly from Paul's Back to Black™ methodology.
Best for: business owners who have completed the MRI, understand their Primary Constraint, and want a structured plan for addressing it.
Start the Blueprint →A focused 45-minute one-to-one session with Paul, working directly through your MRI results and Primary Constraint. You leave with a written three-point action summary. The fee is credited in full toward the Transformation Academy if you join within 14 days.
Best for: business owners who have completed the MRI and want Paul's direct assessment of their Primary Constraint before deciding what to do next.
Book a Founder's Session →The complete Business Freedom Method™ programme — marketing, profit, systems, leadership, AI and scaling. Self-paced with lifetime access. Built from Paul's Transform course and Back to Black™ content.
Best for: self-motivated business owners who want the complete methodology and prefer to implement independently.
Enquire About the Academy →Monthly group coaching and accountability with Paul — for business owners who want ongoing support, peer community, and regular access to Paul's expertise without the cost of retained advisory. Includes the Business MRI™ Quarterly Review as a membership benefit. Currently available at a Founding Member rate.
Best for: business owners who have completed the Blueprint and want ongoing accountability and group coaching rather than one-to-one advisory.
Join the CEO Club →Repeat the Business MRI™ every 90 days and measure exactly how your Seven Driver scores have shifted. A new Business Freedom Score, an updated Performance Wheel and a fresh 90-Day Blueprint — so you always know what to focus on next. The businesses that improve fastest are the ones that measure progress consistently.
Best for: any business owner who has completed the initial MRI and Blueprint and wants to track progress quarter by quarter. Included automatically in CEO Club membership.
Paul working directly in your business on a retained basis — combining the Business Freedom Method™ with hands-on financial oversight, strategic advisory and Fractional CFO support. The highest-trust, highest-impact engagement.
Best for: established businesses with growth ambitions that need a senior financial and strategic advisory presence without a full-time CFO cost.
Enquire About Advisory →For the smaller number of Business Freedom clients with ambitious growth plans and the potential to attract external investment. A business that has worked through the Business Freedom Method™ is already a stronger investment candidate — this programme takes it further.
Structured diagnostic of the business's readiness to attract and absorb external capital
Three-to-five year financial model built to investor standards, funding requirements analysis
Pitch deck support and warm introductions to UK and US funding partners where appropriate
Best for: UK businesses seeking US investment or international expansion · US investors looking for UK opportunities · US-owned UK subsidiaries requiring local strategic and CFO support.
Enquire About Investment Readiness →In-Person Workshops
A half-day live experience of the full methodology — with Paul in the room. Available at two distinctive venues.
A distinctive, aspirational setting for a serious business session.
A growing community hub in South East London — open to all.
Common Questions
It's strongly recommended but not required. The MRI is free and takes 15 minutes — it gives Paul a clear picture of your business before any conversation, which makes every subsequent session significantly more valuable. Most people find it the natural starting point.
The Business Freedom Method™ is designed for owner-managed businesses — typically with between 2 and 50 employees and turnover between £250,000 and £5 million. The diagnostic works for any sector, though Paul has particular expertise in professional services, construction, and trades.
The Founder's Session is a single 45-minute conversation focused on your Primary Constraint — a one-off diagnostic and directional session. Retained advisory is an ongoing relationship where Paul works directly in your business on a monthly basis, covering financial oversight, strategic direction and implementation accountability.
The Business MRI™ is available immediately — online, free, no booking required. Founder's Recovery Sessions are usually available within 1-2 weeks. Workshop dates are quarterly at Biggin Hill and monthly at GB10. Retained advisory engagements typically begin within 2-4 weeks of an initial conversation.
No. The Business Freedom Method™ works equally well for businesses that are performing well but want to grow, or for owners who feel trapped despite having a successful business. The diagnostic is as useful for a £2m business planning its next phase as it is for a business navigating a difficult period.
Yes — the Business Freedom Method™ is available under white-label licence for accountancy firms and advisory practices. The licence includes the Business MRI™ diagnostic under your own branding, training, and ongoing support. Contact Paul to discuss the options.
Ready to start?
Take the Business MRI™ now. Understand exactly what's holding your business back. Then decide what to do about it.
15 MINUTES · PERSONALISED RESULTS · NO OBLIGATION · COMPLETELY FREE